This coursework is to be conducted by individuals as a report. Within the report you should engage strongly with literature and a case study and attempt the tasks as outlined below.
Tasks: 1.) Outline the current business model strategy of your case study business applying the framework of Baden-Fuller and Mangematin 2013. 2.) To what extent is the current business model sustainable? And 3.) How could the business model be changed/reconceptualised to make it more sustainable?
Relevant reference; Baden-Fuller, C., Mangematin V., 2013. Business models: A challenging agenda. Strategic Organization, 11, 418-427.
Bradley, P., Parry, G., & O’Regan, N. (2020). A framework to explore the functioning and sustainability of business models. Sustainable Production and Consumption, 21, 57-77. https://doi.org/10.1016/j.spc.2019.10.007.
The case study will require the use of secondary data. This report will summarise your research and findings. It should cover the background (business context, case study and sustainability), an explanation of your methodology and theoretical framework, data collection to support the case study, data analysis, findings and conclusion. Supportive material (or data) if used can go in the appendix outside the word limit. The conclusion should include a brief reflection on the strengths and weaknesses of the research and proposals.
Type of assignment: coursework