Creative Brief- Proposal Assignment
Creative briefs are part of any ad campaigns. Especially if you’re working with an ad agency, the creative brief is critical to ensuring you guide the copywriter and any other teams involved in your ad campaign.
The creative brief sets the objective, the theme of the campaign. It also identifies the target audience(s) and media choices. These are all important to outline prior to creating any ad campaign.
As part of a cumulative project, you will create a creative brief for an organization and product offering of your choice. This week you will submit the business and product/service you will be featuring for your creative brief project for approval.
Compose a one-page proposal for an organization and one product from that organization. (Do not complete the entire template this week, the following weeks will allow you to provide the additional segments of the template) organization and one product that your creative brief will be focused on.
In your proposal, include the history of the company and the product, along with a rationale as to why you are choosing this as your project. Compose your paper in APA format. Include a title page and headings to delineate your topics. Be sure to include enough detail that rationalizes your choice.
Type of assignment: Academic paper writing
Type of assignment: Essay
Number of sources: 5
Academic level: Bachelor
Paper format: APA
Line spacing: Double
Language style: US English