customer journey mapping

This assignment is asking you to narrow the focus of your Week 5 dream vacation, in order to keep your journey map simple, i.e., focus on the experience of one person in a single scenario with a single goal.  Let’s keep it simple!

Thinking about your dream vacation from Week 5, you must select one aspect of this trip that you would like to focus on for this assignment, then select a real company that provides this experience.  No fictitious organizations will be accepted for the journey mapping assignment, so if you’re going to the moon, then you must pick the specific company you will use to travel in space. 

Once you select that aspect of your dream vacation that you would like to focus on, you will submit the following:

1. The name of the company you will be using to book this aspect of your trip. 

If you are doing a Reality Tour, share the name of the company you are using to arrange your trip, if you do not know exactly where you are staying. 

If you are traveling to space, share the name of the company you are using to book your experience. 

2. The link to the company’s website.

3. What is the goal of your dream vacation and how does this company fill that objective?

4. Why did you pick this company over other companies that offer the same service? 

The combined answers to questions three and four should be 150 word minimum. 200 word maximum.

Type of assignment: Essay

Subject: Business

Pages: 1/275

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