You are a Marketing Manager for a fictional UK based SME company within an industry of your choice* which is seeking to expand their market provision globally for the first time.
The CEO of your company has recently returned from an industry conference which looked at Globalisation and has raised concerns to the Marketing Director about potential issues associated with National Culture and its impact on designing a successful Global Marketing campaign.
As a result, you have been asked to prepare a short Briefing Paper in the form of a report which critically explores Globalisation as well as providing a critical examination of potential differences between local and global marketing campaigns (loosely based around the 4 P’s) aimed at the local UK market and one which is aimed at a country of your choice.
Type of service: Academic paper writing
Type of assignment: Report
Number of sources: 6
Academic level: Undergraduate
Paper format: Harvard
Line spacing: Double
Language style: UK English