Topic: HSBC marketing strategy business essay

 Formulate a marketing strategy for one major company. If
is a multiproduct company (Unilever/ P&G) focus on one
product and one country (preferably UK)

  1. Form a group
  2. Select a company (if multi-product or multinational) select
    product category and market (country) to focus your analysis
  3. Analyse the competitive advantage of the company using the SPP
    framework (lecture 3) and the market orientation framework
    (lecture 3). Pay attention to the Key Success Factors of SPP
  4. Describe the existing marketing strategy using the value
    imperatives or value equity frameworks (one of the two) of lecture
  5. Evaluate how existing marking strategy fares against
    competition and changes in the market
  6. Propose a marketing strategy based on points 3 and 5 above. Set
    strategic priorities and strategies keep parity with competitor
    (see lecture 6)
  7. You should present your project in such a way as to sell it to the
    firm’s board of directors. To do this you will need to estimate the
    investment required to fulfil the strategy (a guestimate)

Type of assignment: Academic paper writing
Type of assignment: Essay
Subject: Business
Pages/words: 6/1650
Number of sources: 5
Academic level: Bachelor
Paper format: MLA
Line spacing: Double
Language style: US English

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