Working title of project: The impact of Facebook and Instagram on Tomorrowland music festival.
The overall aim of the project
To examine the role of Facebook and Instagram in terms of promotion and consumer experience on Tomorrowland music festival.
1) To examine academic literature in regard to social media marketing and consumer experience with a special emphasis on electronic dance music festivals.
2) To identify if Facebook and Instagram impacts the consumer experience at Tomorrowland Festival.
3) To analyze if Facebook and Instagram effects the brand loyalty of Tomorrowland festival
4) To draw conclusions and make recommendation with regard to the use of Facebook and Instagram at music festivals.
Type of assignment: Academic paper writing
Type of assignment: Dissertation
Number of sources: 5
Academic level: Bachelor
Paper format: Harvard
Line spacing: Double
Language style: US English