Topic: International Marketing Communication

This assignment has been designed to allow students the opportunity to explore the issues of international marketing communications from the perspective of a real organisation facing the difficulties presented by an increasingly international competitive environment and changing customer needs.

It also allows the students to apply the Marketing Analytics models for a data decision making on the Key Challenges that their business analysis highlights.

Task

Choose a Firm/Brand for a product or service that is sold internationally or globally. For the selected Firm/Brand, produce the first part of a Marketing Communications Plan.

Type of service: Academic paper writing
Type of assignment: Research paper
Subject: Marketing
Pages/words: 6/160
Number of sources: 6
Academic level: Undergraduate
Paper format: Harvard
Line spacing: Double
Language style: UK English

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