Topic: International Marketing Management, MARKET ENTRY FOR CIDER INTO RUSSIA

Its a power point assignment that has to be submitted in a pdf form and it should be 2,500 words in the speakers notes.

The overall objective of the assignment is to show an understanding of the impact of culture and other macro factors on the marketing of products, as well as insight into standardisation vs adaption, market attractiveness and entry.

Students will be expected to evaluate a complex marketing environment in order to analyse opportunities and develop an appropriate marketing strategy.

Assignment brief is in the unit handbook from page 12.

Follow the instructions in the unit handbook and the models.

The number of sources is open.

Type of assignment: Academic paper writing
Type of assignment: Power point presentation
Subject: Business
Pages/words: 15/2250
Number of sources: 5
Academic level: Bachelor
Paper format: Harvard
Line spacing: Double
Language style: UK English

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