Investigation – Business Diversification – Strategic Development

Investigate an authentic business in the maturity stage of the business life cycle and operating in a highly competitive and hostile environment. Focus on a specific problem faced by that business to examine a branding strategy and operational outsourcing strategy implemented by the business. Create a business report that communicates strategic development to the business owner/manager.

1.1 Brief introduction to business
1.2 Current Business Situation and Issues
1.3 business Outsourcing concepts
1.4 business Branding concepts
2.1 SWOT Analysis of business’ strategies
2.2 SWOT Interpretation
3.1 USP Analysis for business (Based on outsourcing and branding concepts)
3.2 USP Interpretation

Type of assignment: Essay

Subject: Business

Pages: 4/1100

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