Topic: Is it imperative for luxury brands to adopt the realm of luxury resale into their business models to connect with Millennial consumer?

AIM: This research aims to explore Dubai luxury secondhand market critically and whether luxury brands should be integrating resale division into their business models if they want to successfully connect with the Millennial consumer based in Dubai in the future of retail.

Objectives:

To achieve this aim, research will have the following objectives:

1. Analyse the Dubai luxury market, luxury fashion brands presence and key drivers to understand the importance of this market for the luxury industry.

2. Critically examine the Dubai luxury resale market, its key market players and the growth potential.

3. Critically evaluate the Dubai Millennial consumer and (explore)/ assess the changing consumer perceptions of luxury.

Type of assignment: Academic paper writing
Type of assignment: Dissertation chapter-Literature review
Subject: Marketing
Pages/words: 10/2500
Number of sources: 15
Academic level: Bachelor
Paper format: Harvard
Line spacing: Double
Language style: UK English

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