Describe the current type of ownership; e.g. is it a public limited company? If yes, at which stock exchange are they listed?
Who is the CEO (manager)? What management style is he/she known for? Can you find information about his / her personality? Any scandals?
Which strategy does levis strauss follow? Cost leadership? Differentiation through innovation? Market development? Product development? Diversification?
• Which entry mode does your company use? Why?
• What are the opportunities and threats in the host country according to your case study?
What are the advantages and disadvantages of having a high number of diverse suppliers in a diverse range of countries?
Which issues did Levi’s face in the 1990s and how has Levi’s solved them?
What are important factors when choosing suppliers? How can buyer-supplier relationships be strengthened and integrated? How is Levi’s approaching these aspects?
Type of assignment: Essay