In the final assignment, you formalize these analyses into a professional report.
(Industry analysis, competitive analysis, and business and pricing analysis) together in this last assignment and add the recommended strategy to attract patients and practitioners (doctors, life coaches, etc.). The report must be (double-spaced) document detailing the analyses, strategic insights, and the recommended actions based on the implications of those insights. Your paper must include a cover page, table of contents, executive summary, analysis, recommendations, and conclusion.
Table of Contents
Company Description (About All4Life, Inc.)
Core competency and sustainable competitive advantage
SWOT analysis (About All4Life)
Customer analysis (Target segment – Patients & Practitioners)
Strategy and Implementation
Promotion (Displays, websites, social media, public relations, etc.)
Recommended Marketing Mix
Type of assignment: Essay