Topic: New Marketing Concept FOR NEW PRODUCT; COLLAR FOR PETS with cameras for CATS AND DOGS

ASSIGNMENT TASK
You are asked to propose, research and present an innovation for a new marketing concept (new product or service).
In order for you to do so you will be given guidance from an allocated mentor and have access to specialist workshop sessions.
For the first piece of coursework you will write a 5,000-word report which discusses your new marketing concept (you are strongly advised against developing an App for this remit). In order to do this, you will need to justify the approach. Given the nature of the task, it is expected you will conduct primary research.
The report should include the following headings:
• The new marketing concept (which includes a clear rationale for the new
marketing concept).
• The research aim and objectives.
• Literature review (a review of current research, professional best practice,
academic theory, market trends and a competitor analysis).
• Methodology / Data collection methods (a justification of your chosen research
methods).
• Preliminary findings and data analysis.
• Recommendations for the development of the project.
• A table outlining the preliminary marketing plan to include segmentation,
targeting and positioning & each of the 7Ps.
• Appendices: A project Management Schema for your report or Gantt Chart: a
clean copy of any questionnaire or focus group questions along with your data/
transcript.

Type of assignment: Academic paper writing
Type of assignment: Dissertation
Subject: Marketing
Pages/words: 8/4000
Number of sources: 10
Academic level: Bachelor
Paper format: Harvard
Line spacing: Single
Language style: UK English

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