Topic: report on consumers’ attitudes and behaviours towards streaming services like Netflix, Disney, Amazon Prime

Task: Conduct small scale field research and write a research report on consumers’ attitudes and behaviours towards streaming services like Netflix, Disney, Amazon Prime, etc., and explore these research questions:

1. What are the attitudes and behaviours of consumers towards streaming services and television viewing?
2. What are the consumer preferences for streaming services?
3. What are the behaviours and attitudes surrounding binge-watching?

The essay will cover the learning outcomes: 3, 4.

Learning Outcomes
On successful completion of this module a student will be able to:
3 Discuss the theories of appropriate research methodology.
4 Evaluate the importance of research question/hypothesis, data collection method, sampling, research ethics, validity and reliability.

Steps for your assignment 1:

1. 1. Please write a brief literature review on related subjects – 400 words

2. 2. Discuss briefly the theories about qualitative research methods, and in-depth interviews. 200 words.

Type of assignment: Academic paper writing
Type of assignment: Essay
Subject: Marketing
Pages/words: 1/550
Number of sources: 5
Academic level: Bachelor
Paper format: Harvard
Line spacing: Single
Language style: UK English

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