Research the expected logistics and supply chain characteristics of a company of your choice located in the Melbourne CBD Australia or in any big city, which has retail operations in both a “traditional retail (bricks and mortar)” and an ‘online (e-tail)’ environment , but must be in Australia.
- Indicate how the chosen retailer leverages its logistics and other resources/assets, to maximise the efficiency and effectiveness of both operations.
- Discuss and compare the performance of the retailer via both traditional and online channel by focusing on pre-COVID-19, during COVID-19, and post-COVID-19.
- What are your recommendations to overcome the challenges and improve the retailer’s performance.
Type of assignment: Essay