Topic: CONTEMPORARY ISSUES AND PRINCIPLES OF MARKETING

MARKETING MANAGEMENT REPORT

You are tasked with writing a marketing planning report. Each task must be answered with examples, application and analysis of theoretical concepts using your chosen SME organisation.

INSTRUCTIONS
The following requirements need to be addressed when preparing the report:

Section A (ACs 2.1, 2.2, 2.3, 2.4)
1. Critically assess the macro marketing environment and the competitive environment of the chosen organisation.
2. Analyse the internal organisational environment of the chosen organisation.
3. Critically evaluate the determinants of strategic options for the chosen organisation.
4. Evaluate the role of customer relationship management in developing an effective marketing approach at the chosen organisation.

Section B (ACs 3.1, 3.2, 3.3, 3.4)
1. Develop SMART objectives and key performance metrics for effective marketing planning for the chosen organisation.
2. Develop a marketing strategy for business growth at the chosen organisation.
3. Develop segments, targeting and brand positioning for a product or services for the chosen SME organisation.
4. Develop marketing strategies to build and enhance customer relations and customer retention for the chosen SME organisation.

Section C (ACs 4.1, 4.2, 4.3, 4.4, 4.5)
1. Analyse the process of a new product or service development at the chosen organisation.
2. Design a distribution strategy for a product or service development for the chosen organisation.
3. Evaluate pricing strategies and methods for product or service development for the chosen organisation.
4. Develop an integrated marketing communication campaign for a product or service development for the chosen organisation.
5. Evaluate the role of the extended marketing mix in the marketing of services of the chosen organisation.

Delivery:
• 1x Marketing Management Report

Submission:
• 1x Marketing Management Report – 3500 words excluding TOC, diagrams, references and appendices

Referencing:
• You should use and cite a range of academic and reliable sources.
• A comprehensive Harvard style reference list must be included at the end of the work.

When presenting the views and work of others, include in the text an indication of the source of the material:
e.g. …as Sharpe (1993) has shown,… and give the full details of the work quoted in your bibliography.

If you quote text verbatim, place the sentence in inverted commas and give the appropriate reference:
e.g. ‘The elk is of necessity less graceful than the gazelle’ (Thompson, 1942, p 46) and give the full details in your bibliography as above.

If you wish to set out the work of another at length so that you can produce a counter-argument, set the quoted text apart from your own text (e.g. by indenting a paragraph) and identify it by using inverted commas and adding a reference as above.

If you are copying text, keep a note of the author and the reference as you go along, with the copied text, so that you will not mistakenly think the material to be your own work when you come back to it in a few weeks’ time.

If you reproduce an illustration or include someone else’s data in a graph include the reference to the original work in the legend:

e.g. (figure redrawn from Webb, 1976)

or (triangles = data from Webb, 1976).

Type of service: Academic paper writing
Type of assignment: Report
Subject: Marketing
Pages/words: 7/3500
Number of sources: 6
Academic level: Undergraduate
Paper format: Harvard
Line spacing: Single
Language style: UK English

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