Topic: customer continuity and growth essay

1 Review and analyse the practice within the McDonald’s organization


Construct relevant strategies which can be implemented in real life

3 Wide ranging references with the correct use of the Harvard system

4 Quality of the written work. Clear structure to the work and correct spelling was used throughout.

For this final assignment, you are expected to focus on step 3, to develop strategies and implementation plan for the McDonald’s organisation. Bear in mind the focus is on customer continuity and growth. So, considering everything we have been over in the past few weeks, what approaches might be useful to you in your recommendations? Remember to reference your work – every point/statement you make must have a reference. Particularly important is the use of references to relevant concepts and theories. But you have already covered lots in the past few weeks, so this should not be a problem.

You are expected to use existing literature, such as journal articles and books, to guide your research. It is therefore imperative that you support every argument you make, through the use of references. Your report should draw on relevant theories and concepts, applied analysis of data, country or company information and a discussion of issues, recognising a range of perspectives.

Type of assignment: Essay

Subject: Business

Pages: 6/1500

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