Topic: Customer driven marketing essay

Description

Purpose
To assess your ability to:
• Design a customer-driven marketing strategy in the USA market.
• Integrate established marketing principles into the discussion.
• Write a business report leading to the development of a marketing plan.
Overview
For this assignment, you will be part of a team with other classmates to develop a marketing plan for your innovative new product {3D Bioprinter to manufacture human organs instead of waiting for a donor}.
The team contains three members, each member will write Two pages. You will have an assignment each module that will allow you to develop the part of the marketing plan that integrates the concepts learned that module.
The professor will adjust the grade for individual students based on the proficiency of the writing, clear argument. No fluff, no confusing narrative, just straight to the point.
Action Items
1. Write a 6 -page business brief that builds on the marketing plan for your innovative product {3D Bioprinter to produce human organs instead of waiting for a donor}
by integrating the marketing concepts learned in this module. Please note, this brief should focus on Module 2: Design a customer-driven marketing strategy(Segmentation, Targeting, Differentiation, Positioning)

2. While writing your marketing plan, each member should cover the questions related to his part. Follow the upcoming note:
Design a customer-driven marketing strategy:
Member One: Introduction + Market Segmentation Strategy – Write an introduction about what is the customer-driven marketing strategy. While, in your marketing plan for your product, write Why did you choose to segment the market by the Demographic segmentation variables not the other kinds of segmentation variables (include support)?

Member Two: Targeting Strategy – Write about the segments you identified, which segment(s) will you target, and why? Which targeting strategy will you use (e.g. undifferentiated, differentiated, concentrated, etc.), and why?
Member Two: Differentiation Strategy – Write about what space do you want your product to occupy in the mind of consumers relative to the competition and why? What is your source of competitive advantage?
Member Three: Ending + Positioning Strategy –Write about what is your product’s value proposition (why should consumers buy your product)? What is your positioning strategy and why (e.g. more for more, more for the same, etc.)? What is your Positioning Statement?

Type of service-Academic paper writing
Type of assignment-Essay
Subject-Marketing
Pages / words-2 / 550
Number of sources-4
Academic level-GCSE / A Level
Paper format-APA
Line spacing-Double
Language style-UK English

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