Topic: customer value place marketing essay



To assess your ability to:

· Construct an integrated marketing program that delivers superior results related to the Place (Distribution) in the USA.

· Integrate established marketing principles into the discussion.

· Write a business report leading to the development of a marketing plan.


For this assignment, you will be part of a team with other classmates to develop a marketing plan for your innovative new product {3D Bioprinter to manufacture human organs instead of waiting for a donor}.

The team contains three members, each member will write one page. You will have an assignment each module that will allow you to develop the part of the marketing plan that integrates the concepts learned that module.

The grade for individual students based on the proficiency of the writing, clear argument. No fluff, no confusing narrative, just straight to the point.

Action Items

1. Write 3 -page business brief that builds on the marketing plan for your innovative product {3D Bioprinter to produce human organs instead of waiting for a donor}

by integrating the marketing concepts learned in this module. Please note, this brief should focus on Module 4: Construct an integrated marketing program that delivers superior results Place (Distribution)

While writing your marketing plan, each member should cover the Notes related to his part. Follow the upcoming note:
In the marketing plan, you will focus in one of the “Ps” of the four Ps of marketing mix, it is the (Place) Distribution. Below are some of the areas your brief could focus on:

Construct an integrated marketing program that delivers superior value/results (Place) Distribution


Member 1
Marketing/Distribution strategy described in detail (e.g. indirect and direct channels, level of exclusivity with intermediaries, etc.) with rationale for all marketing channel decisions
Potential sources of channel conflict

Member 2
Diagram of multichannel distribution system for your product. In detail should show (number of channels, number of levels in each channel and types of intermediaries)

Member 3
Supply Chain Management considerations (e.g. sourcing raw materials or other inputs needed for your product/service)
Value to consumer (e.g. benefits) of marketing channel and supply chain decisions

Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-1 / 275
Number of sources-4
Academic level-Master’s
Paper format-APA
Line spacing-Double
Language style-UK English

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