Prepare a report for the brand/organisation chosen in assignment 1. The report should propose a digital marketing strategy that addresses the issues presented in the first assignment. This should incorporate an evaluation of a suitable digital marketing mix and the application of considered digital marketing technologies.
As part of this, you should include the following:
Identify the target market and market segmentation.
Develop two customer personas.
Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this.
As part of your proposal, specify a set of objectives you want to achieve.
Summarise the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing.
Type of assignment: Essay