Topic: Digital Marketing Report

Prepare a report for the brand/organisation chosen in assignment 1. The report should propose a digital marketing strategy that addresses the issues presented in the first assignment. This should incorporate an evaluation of a suitable digital marketing mix and the application of considered digital marketing technologies.

As part of this, you should include the following:

Identify the target market and market segmentation.

Develop two customer personas.

Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this.

As part of your proposal, specify a set of objectives you want to achieve.

Summarise the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing.

Type of assignment: Essay

Subject: Marketing

Pages: 8/2200

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