Topic: impact of the microeconomic and macroeconomic environment on a company

Provide an analysis of the impact of the microeconomic and macroeconomic environment on a company of your choice. The assignment should:

  • Use economic theory and data to explore the firm’s macroeconomic exposure, market exposures and its cost vulnerabilities, including comparisons with an appropriate comparator organisation or organisations.
  • Set out the performance of the organisation in relation to its main competitors/comparators from 2006 until 2020.
  • What does your analysis reveal about the effectiveness of business strategy in your chosen firm or organisation?
  • How well equipped is the business/organisation to withstand any further global economic shocks in 2021 onwards?
  • Do choose a company where appropriate corporate data are available as are macroeconomic data from the country/countries in which it operates.
  • Do not use BA (or IAG), Nippon Steel or Cemex, or an organisation on which you have previously submitted an analysis for assessment, for EBE or any other module.
  • Do include economic models.

Word Count: 4,500 (3,000 main text; 1,500 diagrams, figures, tables, etc.)

Type of assignment: Case study

Subject: Business

Pages: 17/4500

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