Topic: Market Audit & Evaluation Executive Summary

Marketing Audit and Evaluation – Individual Assignment MPAW Format

Executive Summary

Background
2.1 Should include vision, mission, values as relevant

Marketing Objectives
3.1 Include 3-4 key objectives

Current metrics adopted by the marketing team to review its performance.
4.1 Review as per table below.

4.2 Summary

Suggested Metrics to achieve objectives.
5.1 Suggested evaluation plan as per table below. Please make sure that you include a total of 15 key metrics only.

5.2 Identify all evaluation metrics that need to be included. For each identified metrics determine if
5.2.a Is it available?
5.2.b Is the evaluation metric calculated accurately? If not suggest how should it be calculated.
5.2.c What should be used instead till the evaluation metric becomes available?

5.3 Summary. Include any assumption that the company should make.

Dashboards of the suggested evaluation metrics for executive management review.

References
Output:
MS Word
Maximum of 15 pages

Type of assignment: Academic paper writing
Type of assignment: Project
Subject: Marketing
Pages/words: 10/5500
Number of sources: 5
Academic level: Bachelor
Paper format: MLA
Line spacing: Single
Language style: US English

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